In conjunction with October Breast Cancer Awareness month, The RAM Restaurant Group partnered with Making Strides and the American Cancer Society (ACS) this past Fall to raise money with their Power of Pink Promotion! All company restaurants featured four delicious pink cocktails with $1 from each purchase being donated to the ACS to help finish the fight.
Dave Iverson, COO of The RAM said, “The $15,000 total combined donation to the American Cancer Society will be appropriately distributed back to each local RAM community to help ACS initiatives including the Making Strides events in those cities.”
Emily Lipinsky, Sr. Director, ACS Community Engagement said, ”Growing our partnership with RAM and raising more money each year is especially exciting because we are talking about actual lives touched by this program. We do this to raise awareness and money to fund research, support services, and early detection. We establish partnerships with businesses like RAM to save lives.”
Dave Iverson added, “This is the 3rd consecutive year that our Restaurants & Breweries have partnered with the American Cancer Society.” Iverson continued, ”During that time we have raised more than $30,000 for our local communities. We are very proud of our ongoing partnership.”
The featured Pink Drinks included the Bacardi Rum Pink Pineapple Mojito, the Absolut Lime Vodka Pink Mule, the el Jimador Tequila and Chambord Black Opal Margarita, and the Tito’s Handmade Vodka Pink Rose Martini. Tito’s made an additional matching $4,456 donation representing the total number of Pink Rose Martinis sold during the Pink Drink Promotion. All company restaurants also presented Pink Tortilla Chips from Reser’s Fine Foods on several menu selections with $1 being donated from each Pink Chips & Salsa purchase.