Happy February Ramily.
It has been a big start to the year for the Mug Club! Memberships are strong and our parties are hopping. Rave reviews have been coming in for both the Udder Chaos and Meatloaf. Let’s keep growing our club and carry this momentum into the rest of the year. More festivities are ahead!
Here in Lakewood, we’re celebrating our 54th Anniversary on February 26th. On that day, we’ll be offering a $1.95 burger dubbed “The Original Villa Plaza Burger” served with Ram Chips all day long. Or until we run out of burgers… Last year’s Anniversary event was a smashing success with a line out the door at 11:30 AM that stretched the length of the parking lot. We’re looking forward to another big day at the Lakewood Ram.
A big Thank You to all for promoting Child’s Play this holiday season. During December, we raised over $8,000 for this great cause that provides toys, games, and books to a network of almost 200 children’s hospitals around the world. In 2025, we have our sights set on supporting more local organizations and causes near and dear to us.
With the New Year, brought new opportunities! Lots has changed in our Happy Hour Program vs. January 2024.
Most notably, last year we had our All-Day Taco Tuesday for $4. That was replaced in May with our All-Day Happy Hour coming back to the Happy Hour Proposition. That, combined with a few changes to our value propositions, and pricing, (which I might add, our Happy Hour Menu remained virtually intact for 2 years since we started the $4-$5-$6 program) and was due for a change.
Comparing January 2025 vs. 2024, Happy Hour has grown in popularity, averaging (albeit small) an average increase of 23 items sold per day over January 2024, or a slight increase of 1.18%. Where we have seen the greatest impact, is the strategic move away from Taco Tuesday, back to Tuesday All-Day Happy Hour, and pricing we took on most items on the Happy Hour Menu, also in January 2025.
This strategy, moving into January 2025, has resulted in a 15% increase in Gross Sales (over January 2024), or in dollar terms, +$35K for the Company.
We will continue to strengthen our Happy Hour Value Proposition as we move forward in 2025!
We’re kicking off the year with a bang, and we have our amazing team to thank! January was another fantastic month on social media—our community is growing, and we love seeing tags and check-ins from our guests. We’re excited to share even more mouthwatering food photos, promotions, and behind-the-scenes brewery content. If you’re not already following us, now’s the time to join the fun! Follow @theramrestaurant on Instagram!
February is a big month, and we’re keeping the excitement going with our Kids Eat for $1.99 special, available Sunday – Thursday. Whether guests are stopping by for a family dinner or an afternoon lunch, they can bring the little ones and enjoy this budget-friendly deal. With delicious meals made just for kids, it’s the perfect excuse to skip cooking and enjoy a night out together.
And of course, we can’t forget about our Super Bowl promotions! Be sure to inform guests about our Triple Option Burger Specials, starting at $9.99 for dine-in this Sunday, 2/9! They can enjoy our RAM Classic Cheeseburger along with old fan favorites like the Tumbleweed Burger, All American Burger, and The King Felix Burger. Guests can order a ¼-pound burger + RAM Fries + Fountain Drink for $9.99 (Single) or $11.99 (Double). They can also pair their burger with a 12 oz. Award-Winning Buttface Amber Ale for a few dollars more.
For take-out, we’re offering any Signature Beer-Crust Pizza + a Growler for just $20—a perfect game-day combo! Plenty of great options for our guests—cheers to February!
Happy February birthday to: Rosemarie Hoapili, Gary Conibear, and Megan Miller.
A special “thank you” to the following team members who celebrate significant anniversaries with their Ramily this month: Laura Davalos Anguiano (9 years) and Hannah Weathers (11 years).
“Coming together is a beginning; keeping together is progress; working together is success.”
~Edward Everett Hale